Our founders
Meet Amaaya & Sasha ♥
Two kids who adore fiddling — and the founders of Squish. Here's how it all started, in their own words.
About us ✿
How our company started
by Amaaya & Sasha
the founders!! ✈︎
Chapter 1
Meet the fiddlers
Once upon a time there were two kids — Amaaya (that's Amy!) and Sasha — who ADORE fiddling.
↳ yes, ADORE. in capital letters.
Chapter 2
The big idea 💡
So we decided to put together a company where anyone can buy squishies — especially those with special needs.
Sasha & Amy ☺
Chapter 3
What we believe
Every hand deserves something to fiddle with.ANYONE should be able to fiddle!
Chapter 4
Our squishies are…
strong
long-lasting
fun to collect
and fun to squish!
What we believe
Soft on hands. Big on heart.
How a Squish is born
From doodle to squishy best friend
Doodled with love Every character starts as a sketch, shaped by what children of all kinds tell us they love.
The squish test We refine the softness and slow rise until it feels just right in every hand, big or small.
Safety checked An accredited laboratory tests every design and batch to EN 71 before it's UKCA marked.
Packed with care Gift-ready, paper-based packaging, a thank-you card and lots of love.
Safety & quality
Made for kids. Trusted by grown-ups.
Children's safety comes first — always. See how we test .
Kind to the planet
Made to last, not to landfill.
We design Squish to be loved for years, not weeks — the most sustainable toy is one that doesn't need replacing. Our packaging is paper-based and recyclable, and we're open about what we haven't solved yet. Read our honest sustainability report .
12 month guarantee
0 added fragrance
Meet the friends
Say hello to the Squad
Be first to squish.
48-hour early access · 20% off for our founding families
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